Brave New World (1932) is one of the most insidiou Essay Example For Students

Exciting modern lifestyle (1932) is one of the most insidiou Essay s works of writing at any point composed. A distortion? Unfortunately, no. State-of-the-art existence has come to fill in as the bogus image for any system of all inclusive bliss. So how does Huxley transform a future where were all notionally upbeat into the original oppressed world? On the off chance that its in fact plausible, whats amiss with utilizing biotechnology to dispose of mental torment altogether?Brave New World is a disrupting, cold and significantly vile spot. This is on the grounds that Huxley intentionally supplies his optimal society with highlights prone to estrange his crowd. Regularly, perusing BNW inspires upsetting sentiments which the general public it delineates has notionally vanquished not a feeling of euphoric expectation. In this manner BNW doesnt, and isnt expected by its writer to, inspire exactly how awesome our lives could be if the human genome were revised. Lets state our DNA will be grafted and altered so we would all be able to appreciate deep rooted euphoria, great pinnacle encounters, and a range of incredibly great planner drugs. Nor does Huxleys relatively thoughtful record of the life of the Savage on the Reservation p ass on exactly how terrible the old system of agony, malady and misery can be. On the off chance that you figure it does, at that point you appreciate an unbelievably protected life and a luckily comfortable creative mind. For its all glossed over pseudo-authenticity. In BNW, Huxley creates to misuse the nerves of his common crowd about both Soviet Communism and Fordist American private enterprise. He takes advantage of, and afterward takes care of, our repugnance at Pavlovian-style conduct molding and selective breeding. More terrible, it is recommended that the cost of widespread joy will be the penance of the most consecrated shibboleths of our way of life: parenthood, home, family, opportunity, even love. The trade yields a flat bliss that is disgraceful of the name. Its inspiration stirs our anxiety and aversion. In Brave New World, satisfaction gets from expending mass-delivered merchandise, sport, wanton sex, the feelies, and most broadly of every one of the, an as far as any one knows flawless delight sedate, soma. As immaculate delight drugs go, soma disappoints. Its not so much an idealistic wonderdrug by any stretch of the imagination. It does makes you high. However its increasingly much the same as a hangoverless sedative or a sedative or a clairvoyant anesthetizing SSRI like Prozac than a genuinely life-changing mixture. Third-thousand years neuropharmacology, on the other hand, will convey an inconceivably more extravagant item scope of architect medications to arrange. For a beginning, soma is an extremely one-dimensional euphoriant. It offers ascend to just a shallow, unempathetic and mentally uninteresting prosperity. Obviously, taking soma doesnt give Bernard Marx, the repelled rest learning authority, in excess of a quick fix. Nor does it fulfill him with his station throughout everyday life. John the Savage ends it all not long after taking soma blame and sadness conceived of serotonin exhaustion!?. The medication is supposed to be better than (unbridled) sex the main sex the bold new worlders practice. In any case, a routine of soma doesnt convey anything heavenly or life-improving. It doesnt catalyze any mysterious revelations or life-characterizing experiences. It doesnt in any capacity advance self-improvement. Rather, it gives a thoughtless, inauthentic dolt bliss a vacuous idealism which makes individuals OK with their absence of opportunity. On the off chance that Huxley had wished to tempt, as opposed to repulse, enthusiastic natives l ike us with the organic nirvana soon in prospect, at that point he could have visualized idealistic wonderdrugs which strengthened or improved our most loved goals. In our minds, maybe we may have been permitted through synthetically enhanced bold new worlders to transform ourselves into romanticized forms of the kind of individuals marry generally prefer to be. Conduct molding, as well, could have been utilized by the utopians to support, as opposed to sabotage, a progressively thoughtful ethos of edified society and a real existence very much drove. Moreover, biotechnology could have been misused in BNW to encode long lasting satisfaction and super-minds for everybody as opposed to assembling an unbending pecking order of hereditarily predetermined ranks. Huxley, be that as it may, has an out and out various plan as a primary concern. He is looking to caution us against logical utopianism. He succeeds very well. In spite of the fact that we will in general observe others, not leas t the notional valiant new worlders, as the hapless survivors of purposeful publicity and disinformation, we may discover the controlled hoodwinks have been us. For Huxley does a successful attack piece on the very kind of unnatural epicurean building that

International Relations Essay Example | Topics and Well Written Essays - 500 words - 10

Global Relations - Essay Example Area 3(a) of the IMF fund‘s understanding requires â€Å"the subsidizing to receive approaches towards utilizing assets (Goldstein et al. 480) just as the extraordinary approaches for uncommon parity of installments issues. These approaches will help individuals to take care of their equalization of installments issues in a way reliable with the arrangements of this understanding promotion that will set up satisfactory protections for the brief utilization of the general assets of the fund† (IMF 2002). Furthermore, the activity will specify the IMF and urge the getting nations to influence their arrangement changes in a manner that may assist the nation with repaying its obligation without influencing contrarily the IMF. The nations should consequently settle on a legitimate understanding that ties them to consistence with the Fund â€Å"conditionalities†. In any case, the least evolved nations have been given improved conditions in that the IMF has embraced a sur vey of its contingency to poor nations so as to smooth out them to Poverty Reduction Growth office (PRGF). Subsequently, open division, business, exchange strategy, open venture changes, privatization, government managed savings, evaluating and deliberate changes have been remembered for the understanding. Subsequently, least created nations have been given more â€Å"conditionalities† when contrasted with the created nations. As a third world pioneer, tolerating the majority of the restriction given to the underdeveloped nations is a â€Å"economic Suicide†. They may expose the economy to a progression of issues included with colossal obligations and failure to proprietor the fund’s understanding. Segment 3(a) for example is an encroachment of the economy of a nation. It means a type of neo-imperialism wherein the beneficiary nation needs to change and actualize its national monetary arrangements in agreement to what an outside body requests. It represses the sway of a state to act inside its cutoff points

Caring for the elderly L3 unit safeguarding of vulnerble adults free essay sample

Shielding of helpless grown-ups (S0VA) There are a wide range of kinds of misuse and they can impact individuals in various manners. There are numerous grown-ups that are increasingly helpless against misuse. Here are a couple of instances of this: * People who experience the ill effects of dementia as they are more averse to recall what has befallen them. * People who have a dysfunctional behavior or endure with learning incapacities as they may not comprehend what is befalling them. ( They may think it’s an ordinary activity), Therefore may not tell anybody it has occurred however could likewise do likewise to another person as they might suspect it’s the correct activity. Individuals with a physical incapacity depend on individuals to assist them with all the fixings, they possibly unfit to move which implies any physical maltreatment they wouldn’t have the option to move away from. Physical maltreatment Physical maltreatment is the point at which somebody exacts agony or damage to a people body. the old and handicapped are more in danger of this as they may not comprehend what is happing or have the option to safeguard themselves. physical maltreatment can be caused from numerous points of view, for example, * Biting * Hitting * Punching * Restraint * Slapping * Pushing * Misuse of Medicines * Inappropriate assents These are the most well-known methods of physical maltreatment . the fundamental indications of misuse are: * slashes * disengagements * wounding * breaks * fingerprints If you are thinking about a help client and you notice stamps, cuts or wounds in dubious spots you ought to ask the administration client how these imprints happen? On the off chance that the administration client is uncertain observe this, utilization a piece of paper to draw a figure of an individual and imprint the regions of which you have establishes any dubious imprints, Then report this to your chief all imprints even minor ones ought to be accounted for consistently as even the littlest wound might be separated of misuse or dealt with improperly . In the event that you go to think about a help client and they are not predictable with how they endured a physical issue this might be on the grounds that they have been manhandled. For instance: You are on a morning visit to ms Wilson whom you visit each morning. on this specific morning ms Wilson has a huge wound to the external thigh. you ask ms Wilson how she got this wound? she reply’s I dropped up you observe this and report it to your director with the clarification of how it happened.â the next morning you see ms Wilson and ask her how she got the wound on her thigh she reply’s I lost equalization and fell into the table this story is conflicting in this manner perhaps an instance of misuse. You should tell your administrator, police or social administrations on the off chance that you figure this might be brought about by misuse. Disregard Neglect is the point at which your getting lacking consideration, for example, * insufficient food and beverages * overlo oking physical needs * disregarding toiletry needs * warmth * cleanliness Neglect can occur from multiple points of view. The administration client might be denied of food and drink causing lack of healthy sustenance and got dried out this can make the administration client sick and disorientated. Disregard can be that the administration client is kept in ruined garments/bedding not washed normally. any indications of this ought to be accounted for to the director or social administrations. there are indications of disregard that ought to be paid special mind to, for example, the administration client may appear: * critical weight reduction over a little timeframe * hunger * drying out *depression *hypothermia *pressure injuries *inadequate apparel or bedding * no reaction to prescription * absence of clinical consideration Neglect can likewise be inconspicuous, for example, medicine, drug might be messed with, The administration client might be given pretty much of which has been prescribed.â causing sleepiness and inconvenience. Sexual maltreatment Sexual maltreatment is one of the most noticeably awful types of maltreatment for anybody at any age. sexual maltreatment is the place somebody has preformed sexual acts or assault when assent has not been given. There are numero us things signs or manifestations associated with this sort of misuse, these are: * torment around the private zones * tingling or contaminations (STIS) * stamps around the crotch territory and potentially around the throat * trouble standing or strolling * withdrawal * needing to be distant from everyone else * change in character * torn or tore attire On the off chance that you go over any of these signs or manifestations you should answer to your supervisor, police or social administrations. psychological mistreatment Emotional maltreatment should be possible from multiple points of view the primary ways are the point at which somebody: * rejects or won't recognize a people nearness, worth or worth. * purposely embarrassing or offending * causing them to feel useless This can make them pulled back or endure with melancholy, uneasiness and no fearlessness. On the off chance that any of these happen, at that point report to your chief or gp. intuitional misuse This is an internal maltreatment, for example, misery or can have the impacts of a breakdown. The administration client feels they are futile, cant do anything right. They may feel like they are a weight so deny intercession. This causes them to feel discouraged, pulled back and un-needing to speak with anybody. they can become uncertain or apprehensive they additionally may appear to be disturbed. Secrecy might be broken in any of these cases. On the off chance that you feel people are in danger you should answer to your line chief, regardless of whether there is no generous proof yet enough for you to feel they might be misuse occurring as misuse can be covered up and might not have any conspicuous signs. 2) should classification be broken in any of these cases? Linda has been shoplifting yet wouldn't like to tell anybody for this situation privacy shouldn't be broken as Linda isn't at mischief or danger of herself or others. b) martin has wounding on his temple, he can clarify what has occurred and his story is predictable with his family’s adaptations of occasions privacy shouldn't be broken right now as his wounding is in a spot where he could without much of a stretch hurt himself by falling however I would see to ensure wounds didn’t show up additionally referencing this to line chief so they know about his physical issue. Donna gripes that one of the male carers continues coming into her room around evening time classification can be broken for this situation as there is hazard for donnas wellbeing. d) Stephen says he doesn't have the cash to purchase cigarettes any longer, he thinks somebody is taking his cash classification shouldn't be broken for this situation right now as Stephen isn't in danger however the circumstance needs to be explored. e) on a home visit Megan has round consumes that could be cigarette consumes, you notice she appears to be terrified of a portion of her family members classification can be broken as Megan has perceptible wounds and is upset. We had a woman occupant move into our home who has had a leg cut off because of diabetes. we set up a room down the stairs for her so she can participate with exercises and make it wheelchair agreeable for her to keep up however much of her freedom as could reasonably be expected. she was additionally a smoker, it is unlawful to smoke inside so a carer smoker or non-smoker would take her outside for her cigarette. being a diabetic she was on a confined eating regimen which was kept up and when others were offered cakes or desserts ect it was ensured that there was sans sugar alternatives accessible to her.just in light of the fact that she can't walk doesn't mean she ought to be barred from participate with exercises and on the grounds that she is diabetic doesn't mean she cannot have desserts or cakes. 4) All enactment is there to shield a wide range of individuals from all foundation constantly. for example the handicap separation act 2005 was brought into place so any individual w ith any type of incapacity was given indistinguishable rights from any completely sound person.â offices ect needed to make there structures wheelchair neighborly and appropriate for a debilitated people needs likewise with W. C needs. thesexual separation act 1975 was acquired so ladies and men were both treated similarly and both reserved the privileges to do a similar openings for work as one another in all activity angles, this significance a ladies has indistinguishable rights from a man whether it was mechanics, butchers, handymen ect which consistently used to be a keeps an eye on occupation and men can be midwifery’s and medical attendants ect.

Demand and Stores Coursework Example | Topics and Well Written Essays - 750 words

Request and Stores - Coursework Example In this way, the normal every day request during lead time is equivalent to L ? AVG. The wellbeing stock is resolved deductively and is applied with the normal day by day request during lead time to guarantee that there is a sufficient gracefully of stock is in stores to forestall lost deal because of stock-out. The security stock, which is the base level to which stock is required to fall, is spoken to by the recipe: z ? Sexually transmitted disease ? vL It is normal that stock will tumble to this base level not long before the request for Q is gotten. Following the request for Q units is gotten the stock will come back to its most extreme level yet will be exhausted after some time dependent on the normal every day request (AVG). The reorder level relies upon AVG which is looked into ceaselessly. At the point when Q units are added to the security stock the most extreme stock level is accomplished. This stock is exhausted after some time. Accordingly, it is normal that the normal d egree of stock before accepting the request is: z ? Sexually transmitted disease ? vL While the normal degree of stock following getting the request is: Q + z ? Sexually transmitted disease ? vL Solution to Question 2 The occasional survey stock recharging arrangement necessitates that stock be evaluated intermittently at normal interims and that a fitting amount is requested to accomplish the base stock level after each audit. This degree of stock ought to be adequate to cover request during the audit time frame (r) and the lead time (L), so as to forestall stock out before the following request shows up. This infers the base-stock level incorporates the normal interest during the joined interim of r + L which is: (r + L) ? AVG just as the wellbeing stock which is determined as: z ? Sexually transmitted disease ? v(r+ L) According to Simchi-Levi et al (2008), the greatest stock level is reached following accepting a request while the base degree of stock is arrived at not long befo re getting the request. It is in this manner extremely evident that the normal degree of stock in the wake of accepting a request is equivalent to: r ? AVG + z ? Sexually transmitted disease ? v(r+ L) while, the degree of stock preceding request shows up is: z ? Sexually transmitted disease ? v(r+ L) which is the security stock. Answer for Question 3 The objective help level characterizes the level of requests got that must be filled. A decent measure that can be utilized is cost. The five items that I sell in my retail chain are: shoes, garments, apparatuses, furniture, and food things. Arranged by target administration level from most reduced to most elevated they will be recorded as follows: Furniture †more costly than every single other thing, net revenue is low, volume is moderately low, request inconstancy and lead time is high. Apparatuses †more affordable than furniture however will in general be more costly than every single other thing, net revenue is high contra sted with furniture, volume medium range, while both interest changeability and lead time is moderately high Foot-wear †the net revenue is high, volume moderately high, request inconstancy isn't as low similarly as with garments, and lead time isn't as low likewise with garments Clothes †the overall revenue is high, volume generally high, request fluctuation is additionally moderately low while lead time may not be as low likewise with food things. Food things †they are less expensive than every single other thing; the overall revenue will in general be low however turnover rate and volume is high, both interest inconstancy and lead time is commonly low. As per Simchi-Levi (2008) the administration level is commonly higher for items with high overall revenue, high volume, low changeability

How to Answer the Question What are Your Long-Term Goals

How to Answer the Question What are Your Long-Term Goals Interviews are never the easiest of things to go through. You need the job and have little problem applying for it.But the interview?You would rather get the job having avoided it.As much as you can prepare for it, you can never be too sure you have done enough. And the reality of many other candidates battling for the same vacancy makes it more difficult.How did the other candidates perform? Were the interviewers pleased with them? Are their qualifications better than mine?These and many other questions are likely to run through your mind.Anyway, don’t worry much about them.We are here to help you ease into the interview in a more relaxed and confident way. We do this through our guides on how to increase your chances of success during interviews.In this guide, we will show you how to answer the question, “What are your long-term goals?”You will know why you are asked the question in every interview so you understand the mind of the interviewer.You will also learn the best way to answer it.WHY DO INTERVIEWERS ASK THIS QUESTION?No single interview question is asked in vain. Companies are busy and the amount of competition against them simply cannot allow them to waste time.Still, they are willing to spend time in the hiring process to ensure they get the right person for the job.With many people in need of the job, companies have to find ways of unearthing what candidates don’t readily show.To do this, they will ask questions which have the ability to tell them more than the answer itself says.The question of your long-term goals is one such question.As you answer it, you will be unknowingly answering two other questions.Are you likely to be loyal to the employer?The real question is, “Are you willing to commit to us?”If you were asked this question as it is, you would obviously say “Yes.”But that’s exactly what all the candidates would do. All of them want the job.But the company is not out to just provide a job. It is out to fill a vacancy w ith a person who will prove valuable to the company. Someone who will help the company achieve its goals.When you are asked about your long-term goals, the interviewer is looking to see what can potentially reduce your commitment to the company.If your goals are different from the company, then your commitment would quickly wane at the sight of another opportunity.In such a situation, they would need to hire someone else after maybe 3 months.This is because though you may be working, you will also be looking for another job.Or, you may not be looking for another job, but your productivity will be low since you have no real self-motivation.Consider the below statistics about employee turnover.   Source: TalyticaHigh employee turnover is not just an expense in terms of time but also money. There is money used in advertising the job vacancies.There are costs incurred in calling and preparing for interviews. There might be training required for the hired candidate. The cost is high.This is further aggravated when productivity has to suffer because of the vacancy.All this happening when the competitor’s business is running smoothly.Do you see why employers want to avoid this?What are your personal ambitions?Your personal ambitions have a lot to do with how you look at your work. If they are not in line with what you are currently doing, then your chances of being distracted from your work increase.For example, you might want to become a leading engineer and inventor in the country. However, you have previously worked in a marketing position for 2 years.Now you are applying for a manager’s position to improve marketing strategies.Your experience and achievements make you a gr eat pick for the job.But how sure is this company that your desires won’t overrule your work commitment sooner than later?For them to know this, they cannot ask you the question itself. You have prepared for the interview and obviously know what to say and what not to say. They therefore have to come up with a question that brings out the answer.As you tell your interviewer that you want to be an engineer in the future, there is already a disconnect.You already show that the job is not what you want to do for a long time.That is a red flag for the company.HOW TO ANSWER THE QUESTION “WHAT ARE YOUR LONG-TERM GOALS?”Though answering this question requires some tact, it’s not difficult. As with everything else in life, preparation is key.There are ways of answering this question which will leave the interviewer sure that you are the best pick.We have prepared a simple 7-step process which will take you through the question with relative ease.An understanding of these steps will help you maneuver around any subsequent question coming after it.This is because you already know what the target is.Prepare in AdvanceYou can never undermine the place of preparation in anything you do. If you expect good results, then preparation is a must.“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”Abraham LincolnYou need to find out what are your long-term goals. This is both in life and career development. This will help you stay true to yourself.As much as you can get the job, you want to ensure that your life is a happy one. This will happen if you’re doing what your heart is driving you towards.Here is a very simple way of finding out your long-term goals. From this, you will also know what your short-term goals are or should be.1. What life problems do you want to solve? everyone has something in them that they would love to do to make life better.You may have seen companies struggle with certain challenges, employees be ing mistreated, the elderly ignored, cost of living rising etc. These issues in life usually drive people to want to make a difference.If any issue is a problem you really want to solve, then that points you to your long-term goal.It is the solution of that problem that will give you the satisfaction in life which you cannot derive even from money.2. Is there currently a way of doing it? there being a way of solving the problem does not necessarily mean that the problem is being solved.This question seeks to find out how much work is needed for the situation to change.If there is, then you know you are halfway there. If not, then you know that you have to start by making a way of solving the problem.An example of this would be where people do not have an electricity connection. The way of getting them electricity is to have transformers nearby.If none exist, then you know where to start. Alternatively come up with a solar solution to solve the problem.With the answers to these ques tions, you have your long-term and short-term goals. Your long-term goal is to solve the identified problem.Your short-term goal is to come up with a way of solving the problem.Or put differently, position yourself where you will be able to come up with a means of solving the problem.Answer That Question OnlyAn interview room is one in which tension can quickly build up. You can then find yourself answering questions you have not been asked.It gets worse when you realize what you have just done and unsuccessfully try to make corrections.All this time, your interviewer is looking at you wondering what is going on. According to the interviewer, you have just revealed something about yourself.And it’s not the kind of thing that fits the job.Will you be surprised if you don’t get called for the follow-up interview? You will probably be shocked if you get the call.To avoid that mistake, stay focused and answer the question asked.This is not the time to go into hobbies and leisure act ivities. Be careful that none of these get mixed with your answer.It is also not the time to be detailed about your goals. You just need to be concise with your response.Also look at the 2 questions you used to define your long and short-term goals. Compare them against the job you are applying for.If the company looks like it is a means of you fulfilling your long-term goals, then mention your short-term goals too. Otherwise, stick to the long-term and show that you’re available for the long haul.Prioritize Your GoalsYou know your long-term goals. At this point, you probably have several, each touching on an aspect of your life. You may have goals in career, family, investment etc.As good as these are, you need to know how to communicate them.You cannot just list these and expect the answer to wow the panel. You will need to be strategic even in the order of mentioning them.Start with the most relevant to the job and finish with the least relevant. And just to be sure, you don’ t even have to mention the one not directly connected to the job.This is because you are trying to align your goals to those of the company. Keep in mind that the company is not interested in just filling the vacancy.It wants to fill it with the right candidate. It is therefore your responsibility at this stage to prove that you are the one.For example, your goals may revolve around career development, setting up a school for autistic children and settling down in 5 years.The organization’s vision and mission statements tell you that they work towards guaranteed education for all children.In this case, the first goal you should mention is that of setting up a school. Do not start with career development.You may need career development to get the school but this will not be the interpretation made by your interviewer.To her, you will seem like the main thing is your career then the school is an afterthought.Talk about your goals starting with the one closest to the heart of the com pany then the others. And do not mention more than three goals.Connect Your Answer to the CompanyWhatever goals you have, they have to be relevant to the organization. They are seeking to hire someone who will be with them for the long-term.And for a long-term partnership, there must be something bringing you two together.This is where the research you did about the company comes in handy.The information you got will tell you a lot about the organization. This will help you know how to frame your response to this question about long-term goals. You need to show how you are connected with the company.Show that you want to pursue the company goals because that way, you will build capacity for yourself. You might even be able to work with the company in your own project.Below is an example of how to do this:My long-term goals are to build a school for autistic children and help develop a suitable curriculum for them. This organization’s vision to see all children get educated marries well with what is in my heart. Pushing for this goal, I believe I will also get a foundation for what I desire to achieve later in life.Indicate Willingness to Stay in the CompanyLong-term goals are generally those which will take more than 5 years to be fully realized. This applies to both you and the company.The company can be very pleased to work with you for a long time. Showing willingness to stay around can help increase your chances. But just because you can stay, it doesn’t mean that you will stay. Your interviewer needs to hear it from you and not make an assumption.You should therefore include it in your response. And as we pointed out in the above point, make it indirect but clear enough to be evident.Make the point known without over-emphasizing it.Here is an example of how you can communicate this:My long-term goal is to build my own engineering company where highly-efficient microchips can be manufactured at a low cost. Since you produce raw materials for this proce ss, I expect that sharing my ideas will increase the value of your product. In due time, I will also have gained relevant insight on how to go about my own goal.This response does not say that you will spend the next 5 years in the company.But it clearly shows your willingness to share ideas which will benefit the company in a big way.Saying that you’ll gain insight in due time shows your understanding that the learning process will take some time.Show Some PassionIf all employees could be passionate about their jobs, then businesses would flourish everywhere. Employers would be more than glad to give pay rises since profits would warrant it.Unfortunately, this is not the case.It is very difficult to be passionate about something you don’t naturally love.When you are passionate about something, you don’t need anyone to tell you to work at it. You might even try to create more time for it.The drive to work towards it and accomplish the end goal will be naturally available.Emplo yers also look for naturally passionate people to hire. They know that such people will not need external motivations and constant reminders in order to work. They know that such people will guarantee the overall company productivity.The question then is, are you passionate about the job you applied for? If you got the job, will you work at it with true passion?When talking about your long-term goals, you need to show the passion you have for your goals. Mention your goals with emphasis on the satisfaction you will get from achieving them.This will tell the interviewer the importance of those goals to you. She will know the value they carry.If those goals are in line with the company’s goals, then it’s a guarantee that you will be a valuable employee.That means your chances of being hired increase.Be HonestThe worst thing you can do during an interview is to lie. You may think you are good at it but apart from the possibility of being found out, you are also being unethical.Take note that HR officers and recruiting managers are quite experienced in sifting through answers given. They have worked with people and enjoy the benefit of understanding human behavior.Lies can easily be spotted through small things which don’t add up. If a lie is spotted, you can be sure you’ll not proceed to the next stage.Make sure your responses are true. The chances of you being hired are not hanging solely on the goals you have. There are many things being considered. Not being the best in one doesn’t disqualify you on the others.HERE ARE SOME GREAT SAMPLE ANSWERSWhat i? ??ur long term ??r??r g??l?An?w?r 1“T? b? h?n??t, I have always ???n thi? j?b ?? ?n answer t? m? career ?bj??tiv??. It w?uld not be wrong t? say th?t I h?d ??t up g??l? t? r???h this ???iti?n. Now th?t I have achieved th???, I look f?rw?rd t? ??tting u? n?w ?bj??tiv??. A? a ?h?rt-t?rm g??l, I see myself g?ining tru?t ?nd ?r?dibilit?. If I can b? r?li?bl? within a ?h?rt ??ri?d of tim?, I ??n b? tru?t?d with v?ri?u? new t??k?. Whil? th? short-term g??l ??n b? ??hi?v?d within th? initial ???r?, my l?ng t?rm g??l? ?r? r?l?t?d t? my d?v?l??m?nt in u???ming ???r?. I w?nt t? see myself t?king bigg?r r????n?ibiliti??. Bigger r????n?ibiliti?? m?tur? ??ur decision m?king. I und?r?t?nd thi? can take ??m? tim? but I am r??d? t? work f?r th? ??u??. Th??? g??l? w?uld ?lw??? b? m?tiv?ting m? to achieve n?w heights.”An?w?r 2“I have b??n in this fi?ld f?r a few ???r? n?w. I h?v? ??t u? ?n ?v?r?ll short t?rm and l?ng term g??l f?r m? ??r??r. Following a ?imil?r ??tt?rn h?r?, I h?v? ?dd?d f?w ??int? to th? goals. As a short-term targets, I w?nt myself t? utiliz? th? ?ntir? ??t of ?kill? I ???????. In th? ???t years, I h?v?n’t b??n able t? use my full potential. Thi? j?b ????rtunit? has giv?n m? the ?h?n?? to t??t m? ?kill? t? th? full. El?b?r?ting m? l?ng-t?rm plans, I w?nt t? t?k? u? l??d?r?hi? r????n?ibiliti??. Lik?, b?ing in charge of a t??m for a ??rt?in task. Whil? I will w?rk ?n th? l? ng-t?rm plans, th? ?h?rt-t?rm g??l? can pave th? w?? f?r it. I ?m ??nfid?nt th?t I ??n help myself to ????m?li?h th??? objectives.”An?w?r 3“I h?v? kept my ?h?rt-t?rm goals f?irl? simple. A? I went through the j?b d???ri?ti?n f?r thi? ???iti?n, I ??t up th? goals t? ??hi?v? th? r??uir?d targets m?nti?n?d in th? d???ri?ti?n. I want t? d?liv?r more than wh?t i? expected of m?. As f?r the l?ng-t?rm goal, I ???k bigger t?rg?t? ?? that I ??n ??ntinu?u?l? t??t myself. Bigger t?rg?t? ??n be tough. I n??d t? shape m???lf during these initi?l ???r? ?? that wh?n th? bigger t?rg?t? ?r? ??t, I ??n d?liv?r th? best ?ut??m??. I h?v? decided t? w?rk on th??? principles.”An?w?r 4“My take ?n short t?rm ?nd l?ng term g??l? is ?r?tt? ?l??r. Th? long-term g??l? ??n?titut? of ?h?rt-t?rm g??l?. L?t m? explain this a bit. In ?h?rt-t?rm g??l?, I w?nt to learn multi?l? sets ?f ?kill? ?nd master th?m. I ??n d? thi? b? w?rking ?n various tasks from diff?r?nt fi?ld? with ?n experienced team. A? ???n as I f??l that I ?m ?ffi?i?nt in multi?l? ?kill?, my l?ng-t?rm g??l ??m?? int? play. I w?nt t? be ???ign?d diff?r?nt r????n?ibiliti?? whi?h suit my wide range ?f ?kill?. T? be ?bl? to give r??ult? in diff?r?nt sectors ??n b? a fruitful w?? to ?r?gr??? in m? career. Y?u ??n see th?t th? ?h?rt t?rm ?nd l?ng term g??l? are correlated. It is h?w I want th?m t? in??ir? m?.”Answer 5“F?r any career-oriented individual, ?h?rt term ?nd l?ng t?rm g??l? ?l?? a m?j?r r?l?. W?rking in a ??r??r?t? ?tm???h?r? can teach ??u to set u? targets. F?r m?, the t?rg?t? are interrelated. A? for n?w, I want t? w?rk with the team ?ff?ring m? full cooperation. C?ntributing n?w ideas and ?h?ring my ?x??ri?n?? ?r? my initial ?t???. In th? future, I w?nt t? guid? n?w r??ruit? t? th? w?rk environment. H?l?ing them ??ttl? d?wn in this fi?ld ??n b?n?fit th? ?rg?niz?ti?n ?? well as my ?biliti??. Th??? ?r? th? g??l? I want t? ??hi?v? in the n??r futur?.”An?w?r 6“Wh?n I r??d ?b?ut an opening in this ??t??m?d ?rg? niz?ti?n, I ?r???r?d a blueprint ?f thing? I want t? ????m?li?h with thi? j?b. L?t m? get thi? straight, I h?v? a littl? ?x??ri?n?? and a r??m for im?r?v?m?nt. S?, my primary g??l i? to obtain ?? much kn?wl?dg? about diff?r?nt circumstances ?? I ??n. “N?v?r stop th? learning ?r?????” is my short-term goal. M?ving on t? th? bigg?r objective, I ?m ?w?r? of th? ????rtuniti?? f?r ?dv?n??m?nt? giv?n in this ?rg?niz?ti?n. I w?nt t? ?r?gr??? thr?ugh my h?rd work and ?tt?in a new ??t of ????m?li?hm?nt? in th? coming ???r?. I ?m sure th??? two w?uld g? hand in hand t? bring ?ut the best in m?.”CONCLUSIONYou now have what you need to prepare and answer this question well. Develop an answer that fits your goals perfectly and practice saying it.Do not cram the answer lest you sound mechanical while giving it. Just know it and understand how the pieces fall into place.

Top College Savings Stories of 2016

2016 was another big year for the college savings industry. Between the presidential election and new FAFSA rules coming into effect, thereï ¿ ½s been a lot of news to share with our readers. Hereï ¿ ½s a quick recap of 10 of the most-read stories on Savingforcollege.com. #10 The truth about scholarships and 529 plans This article explains what will happen to the funds youï ¿ ½ve saved in a 529 plan if your child gets a scholarship. Spoiler alert: You wonï ¿ ½t lose all of the money. #9 Avoid these 529 withdrawal traps If youï ¿ ½ve been saving diligently in a 529 plan, the last thing you want to do is end up paying taxes when itï ¿ ½s time to withdraw. Learn how to avoid some of the most common mistakes to keep your savings intact. #8 5 year-end tax tips for college savers The 2016 tax season is just around the corner. Here are some tips on how families can maximize the benefits of their 529 plans. #7 8 common 529 plan mistakes to avoid 529 plans can be a great way to save for college, but in order to take full advantage of the benefits they offer you have to follow certain rules. This slideshow highlights some common mistakes made by families and how to avoid them. #6 How 7 different assets affect financial aid eligibility Parents and grandparents often wonder if the money theyï ¿ ½ve set aside for college could hurt the childï ¿ ½s chances of getting financial aid. Hint: It could, but it depends on where you save it. #5 10 financial aid myths: What you donï ¿ ½t know can cost you Many families need help paying for college, but they're confused about how the financial aid process works and end up leaving money on the table. Learn why itï ¿ ½s important for all students to complete the FAFSA, regardless of their household income. #4 The biggest college planning mistake parents make A college planning expert offers advice to help families develop parameters to "buying" a college education. Learn about how much debt to take on, the value of your degree and whether or not you can afford a particular school. #3 5 education changes we might see under President Trump President-Elect Donald Trump took a strong stance on issues like immigration and foreign trade policy during his campaign, but he didn't say much about education. However, over the last few months he's given us an idea about where he stands. #2 Best 529 plans for 2016 Ever wonder how your 529 plan stacks up against the competition? In addition to Savingforcollege.comï ¿ ½s performance rankings you can also check Morningstarï ¿ ½s annual plan ratings. #1 What the new FASFA rules mean for you What once used to be a major headache for college students and their families, the FAFSA has undergone some major changes for the 2017-18 school year that should help ease some of the pain. Here are five important things to know about the updates. 2016 was another big year for the college savings industry. Between the presidential election and new FAFSA rules coming into effect, thereï ¿ ½s been a lot of news to share with our readers. Hereï ¿ ½s a quick recap of 10 of the most-read stories on Savingforcollege.com. #10 The truth about scholarships and 529 plans This article explains what will happen to the funds youï ¿ ½ve saved in a 529 plan if your child gets a scholarship. Spoiler alert: You wonï ¿ ½t lose all of the money. #9 Avoid these 529 withdrawal traps If youï ¿ ½ve been saving diligently in a 529 plan, the last thing you want to do is end up paying taxes when itï ¿ ½s time to withdraw. Learn how to avoid some of the most common mistakes to keep your savings intact. #8 5 year-end tax tips for college savers The 2016 tax season is just around the corner. Here are some tips on how families can maximize the benefits of their 529 plans. #7 8 common 529 plan mistakes to avoid 529 plans can be a great way to save for college, but in order to take full advantage of the benefits they offer you have to follow certain rules. This slideshow highlights some common mistakes made by families and how to avoid them. #6 How 7 different assets affect financial aid eligibility Parents and grandparents often wonder if the money theyï ¿ ½ve set aside for college could hurt the childï ¿ ½s chances of getting financial aid. Hint: It could, but it depends on where you save it. #5 10 financial aid myths: What you donï ¿ ½t know can cost you Many families need help paying for college, but they're confused about how the financial aid process works and end up leaving money on the table. Learn why itï ¿ ½s important for all students to complete the FAFSA, regardless of their household income. #4 The biggest college planning mistake parents make A college planning expert offers advice to help families develop parameters to "buying" a college education. Learn about how much debt to take on, the value of your degree and whether or not you can afford a particular school. #3 5 education changes we might see under President Trump President-Elect Donald Trump took a strong stance on issues like immigration and foreign trade policy during his campaign, but he didn't say much about education. However, over the last few months he's given us an idea about where he stands. #2 Best 529 plans for 2016 Ever wonder how your 529 plan stacks up against the competition? In addition to Savingforcollege.comï ¿ ½s performance rankings you can also check Morningstarï ¿ ½s annual plan ratings. #1 What the new FASFA rules mean for you What once used to be a major headache for college students and their families, the FAFSA has undergone some major changes for the 2017-18 school year that should help ease some of the pain. Here are five important things to know about the updates.

What Is Buddhism Essay - 1046 Words

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The Buddhist path is open to all equally: men and women, young and old, people of all nationalities, races and backgrounds. Rebirth Rebirth in the Six Realms nbsp;nbsp;nbsp;nbsp;nbsp;Buddhism teaches that birth, death and rebirth are part of the continuing process of change. The is similar to the continuous process of growth, decay, and replacement of cells in ones body. According to medical experts, after every seven years, all the cells in ones body are replaced by new ones. nbsp;nbsp;nbsp;nbsp;nbsp;At the moment of death, and the body can no longer survive, the mind is separated from the body. At that time, the craving for lives causes one to seek a new existence, and the karma done previously determine the place of ones rebirth. nbsp;nbsp;nbsp;nbsp;nbsp;There are six realms which one may be reborn after death. 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Should Physician Assisted Suicide Be Legal - 847 Words

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The 2016 Democratic Party Presidential Primaries And Caucuses

The 2016 Democratic Party presidential primaries and caucuses is an ongoing heated battle between Hillary Clinton and Bernie Sanders. One of the most prominent topic is the issue of student debt. According to the Federal Reserve Bank of New York, student loans have quadrupled since 2004, to $1.2 trillion (Brown). This insurmountable debt is an astronomical problem for Americans today and more so, for future Americans. College tuition have been rising for the past 40 years and will continue to do so exponentially. In an asset management report done by J.P.Morgan in 2014, the firm projects the cost of private universities to be at roughly $90,000, and $40,000 for public four-year universities in the year of 2030 (Badkar). If the government remains dormant toward this issue, college students 20 years from now, will be burdened by an even bigger pile of debt. The average American’s financial ability and confidence is being crushed by this mountain of student debt. In turn, more and more people are not able to purchase their own house, or start their own business due to the pressure of paying back their overwhelming student loans. America, being a consumer economy and 60 percent of jobs are created by small businesses, this rising college tuition cost is affecting the majority of Americans and having a crippling effect on the whole economic system (Korkki). With the 2016 presidential election on the horizon, both candidates from the Democratic party had already addressed theirShow MoreRelatedThe Constitution Of The United States1433 Words   |  6 Pagespreserving the rights of the people. The Framers envisioned that keeping power within the people would help democratic participation, where voting embodied equality for all. In an effort to increase the practice of democratic participation, the Framers instituted a Constitution with open interpretation, which has allowed political parties to dominate the process. 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The way candidates are recognized by their respective parties to become a candidate for the United States Presidency is first by receiving an invitation to compete in the primaries, then being included in the nationwideRead MoreEssay about Hillary Rodham Clinton: A Presidential Candidate for 2016852 Words   |  4 Pagesthe presidenc y. Hillary Diane Rodham was born on October 26, 1947; she was born in Chicago, Illinois and was raised in the nearby town of Park Ridge. Throughout high school and college, she began her politically activity by working on several presidential campaigns and holding a variety of impressive summer jobs. While studying at Yale Law School, she met William Jefferson Bill Clinton, the man who she would later marry. Following her graduation, Hillary taught at the University of Arkansas Law

Anti Depressants in Teens - 727 Words

Are anti-depressants a medication or a mental steroid?† (Kramer). For many years there has been an ongoing talk about anti-depressants. The big question is, are they really a cure for depression or just a mental steroid. An anti-depressant is a medication used to treat depression and other anxiety disorders. When proscribed to children and teens there can be severe side effects such as an increased chance to commit suicide or have suicidal thoughts or actions. This risk of suicide is higher for people under the age of 25. (Mayo Clinic Staff). Teenage usage of anti-depressants has been a controversial issue for many decades. Many people believe that anti-depressants aren’t a medication, but only create artificial happiness. Teenage usage of anti-depressants is so risky because it can increase the chance of suicide. Some more side effects they can cause are anxiety, agitation, hostility, restlessness, or impulsive behavior. They can also make symptoms of depression stronger after the medication wears off. Although there are many side effects to anti-depressants, doctor’s still proscribe them to children who have depression and anxiety disorders. Some popular anti-depressants that doctors proscribe to adolescents are Prozac and Zoloft. (Anti-Depressants). Scientists and Doctors studies’ show that 4 percent of those taking antidepressants had an increase in suicidal thoughts, compared with 2 percent of those taking sugar pills. After seeing those studies, the FDA (FoodShow MoreRelatedEssay about Anti-Depressants and Teen Suicide2777 Words   |  12 Pages Abstract Two percent of preteens and five percent of adolescents suffer from depression (www.about-teen-depression.com 2014). There are specific signs and symptoms associated with depression, which are helpful in detection of the illness. There are various ways to treat depression, such as medication, group therapy, and/or herbal supplements. There are pros and cons with each treatment, but the worst coincides with the medication –suicide. Much research has been conducted, which will be discussedRead MoreEssay Perscription Drug Abuse among Teenagers1064 Words   |  5 Pagessupervision of a physician, yet if used without approval of a doctor they can be very harmful and in some cases could lead to death. During your adolescence years, teens have curiosity which builds up and leads them to experimentation. They pop a pill, get high and then want more. Not only do they ease your state of mind, Increasing numbers of teens have easy access to painkillers through classmates, friends, family members, and even online. Sometimes they can even obtain the leftovers from the family medicineRead MoreDepression in Adolescents1561 Words   |  7 Pagessign is that of suicidal thoughts (King and Vidorek, 2012). Treatments for depression among children vary including antidepressants, behavioral activation, cognitive behavioral therapy, interpersonal therapy, and depression prevention methods. Anti-depressants most described include Flueoxitine or other serotonin reuptake inhibitors. Studies show that drugs like Prozac, a Flueoxitine has been successful in treating depression. On the contrary, drugs such as monoamine oxidase inhibitors and tricyclicsRead MorePrescription Drug Abuse Essay1744 Words   |  7 Pagespeople taking prescription drugs for the first time are women, ,and about a third were aged 12-17. Prescription drug abuse is highest among young adults, ages 18-25. According to the NSDUH the most commonly abused prescription drugs are opiods, CNS depressants, and stimulants. Opiods are prescribed with the intention of helping to reduce/treat serious short term pain, chronic pain, osteoarthritis, and neuropathic pain. Opiods are related to opium, a natural pain-killing substance taken from poppy plantsRead MoreAn Effective Treatment For Teenage Depression1705 Words   |  7 Pagesreceive treatment (Teen Help 2015). Depression is a highly treatable disease with treatments ranging from therapy to the use of prescribed medication. Recent studies have shown that healthy lifestyle changes can also be an effective treatment for teenage depression and is a much cheaper alternative to more expensive treatment options. A healthy lifestyle can alter one’s brain chemistry thus improving teens mental health, and through healthful eating and daily exercise adolescents and teens can treat andRead Moreâ€Å"Dying Before Their Time: The Startling Trends in Adolescent Suicide†1217 Words   |  5 Pagessuddenly giving away favorite sentimental possessions (AACAP, 2010). Thio also points out that people have tried to blame suicide in adolescents on the fact that they were given anti depressants to cure their chronic depression (Thio, 2010). Other researchers conducted another study in which people did not receive anti depressants and found that the suicide rate went up which led them to conclude that these people were suffering from a severer form of depression which in some cases medicine nor talkRead MoreEssay on Causes of Depression in the Millennial Generation1523 Words   |  7 PagesCauses of Depression in the Millennial Generation Depression has possibly at one time affected or currently affects almost every living individual worldwide. Kids, teens, and young adults in the twentieth century were always identified as more susceptible to feeling depressed, typically due to nothing more than normal changes of physical and mental maturity. However, in her book Generation Me, Jean M. Twenge addresses that â€Å"being young has not always carried such a high risk of being anxious, depressedRead MoreTeen Suicide Essay1495 Words   |  6 PagesSuicide is the act or an instance of taking one’s life. Many different factors can cause suicide such as, bullying, mental disorders, or other complicated situations. Over the years, teen suicide ratings have been steadily increasing. For young people in the United States, suicide is ranked the second in the leading cause of death. Society needs to bring more awareness to this issue. There should be more awareness on how to identify suicidal people, the risk factors, and ways to prevent suicideRead Moreteen drug abuse1325 Words   |  6 Pagesget intoxicated, difficulties that occur when the effects of the drug wear off (withdrawal), using more of a substance or for longer time than intended, and other life problems because of their use of a drug or drugs. After further reading more about teen drug abuse, it will clearly show the negative effect it could have on your children. The following will provide further understanding as to what the most common drugs are, ways to prevent your children from taking them, what the symptoms are, someRead MoreDepressed Parents : A Child s Bad Behavior1631 Words   |  7 Pageswomen take some form of depression during their pregnancy. In order to cope with this depression during pregnancy, many mothers to be take anti-depressants however, after birth these medications can also have a negative effect on the child once born. Doctors are still unclear as to the exact effect of depressants on babies, but it is a toss up because anti depression medication may hurt the child however, so can a depressed mother. The limited results of research on the affect of antidepressants

Music and Identity Free Essays

The human mind is a shapeless and constantly shifting entity of its own, far surpassing our conscious understanding and in order to create a sense of solidity we develop identity. Identity is difficult to define as it is still subject to large philosophical and psychological debate but is given a broad definition in order to satisfy the many different views as â€Å"maintaining a state of continuity of self and remaining same over time†.The formation of identity and the many ways in which is is formed is subject to even more theological debate but for the purposes of this essay I have chosen to break it down into four main categories: experiences, expression, reflexivity and recognition. We will write a custom essay sample on Music and Identity or any similar topic only for you Order Now Music like most forms of creative expression is an extension of the self and in turn a reflexion as it gives tangibility to our thoughts, emotions and ideas. Music operates on multiple layers of self-identification, as it can highlight ethnic, gender and cultural traits. Music has been a part of human identity since the dawn of man.From ritual dances of ancient tribal peoples to the war songs of ancient Greece and Rome to the more developed forms of music of the Renaissance. It was during the late Renaissance that music began being printed and distributed cheaply and became accessible to a wider audience, it was during this period that a social schism was created that reinforced the separation of higher and lower class, as music of the people or â€Å"Folk† music became popularized in the lower class and â€Å"Classical† music maintained within the aristocracy, each type with its own socially defining associations.The Baroque era had a huge impact on music because music was observed as a planned composition meant to instill specific emotions and ideas in the listener. Where previously there had been no real fashioning of mu sic, a musical language was developed using a powerful rhetoric of notes meant to guide the emotional experience. The Classical Period began in the 1750’s and was the freeing of the composers from the private employment of the aristocracy, which allowed for public concerts and aided in the popularization and growth of the orchestra. Technological developments have since had some of the largest impact on music as composers could begin to record and playback and through this, perfect their individual sound. Music is a constant reflexion of cultural trends, an efficient example of the potency of music in creating identity would be the swinging sixties. It was a time of cultural rebellion, millions of youth across the world developed a renewed sense of individual liberty, pooling together and creating a community and new ideals through music.Music had never before been attributed such strength to shape the belief system of youth culture so directly. The song â€Å"My Generation† by Pete Townsend of the who written in 1965 is a perfect example of how music works in classification. It was written by the group to express the cultural differences that emerged between their generations and previous ones who could not understand the shift of belief systems. Music is an auditory form of communication utilizing tones in a continuous structure way. In the book Lost in Music: Culture, Style and the Musical Event, John Shepherd writes that â€Å"It can be asserted that because people create music, they reproduce in the basic structure of their music the basic structure of their own thought process†. If music is the expression of the individuals thought process and individuals are conditioned and molded by the society in which they live, then it would only be logical to conclude that music can be used as a social indicator.Expression in forming the identity is used to convert thoughts into physical form and is also known as verbalization. Lyrics are a very important aspect of songs as they create a new relationship to a piece. They can deliver a very precise and direct message and therefore hold significance to the listener as they choose to indulge the message when they listen to it and are in turn influenced by it. Music has rapidly become more diverse as new styles emerge, each with its own category whether it be hip-hop , rock, classical, country etc.The artists are often the models used to create the lifestyle of the music, this can be explicitly noted in goth rock and hip-hop as some listeners actively exhibit characteristics of the artists. Each kind of music brings about a particular set of values and preconceptions. There are also ethnic divisions in music, as music develops distinctly around the world different styles are created by different cultures, these kinds of music become the musical foundation of people living and reinforce national identity. How to cite Music and Identity, Papers Music and Identity Free Essays Music is a part of popular culture which reflect social and cultural changes of the epoch and society. Critics (Theodor Adorno and Simon Frith) claim that there is a close link between popular music and personal identity. Theodor Adorno claims that popular music is based on standardization and pseudo-individuality which level identity and self-expression of listeners. We will write a custom essay sample on Music and Identity or any similar topic only for you Order Now Simon Frith states that popular music is socially determined and aesthetically worthless which make popular music a product of mass culture. Argument As societies changed, popular music became commoditized in different ways which reflected mass production and mass culture. Both critics agree that popular music is influenced by mass culture and new social values created during the XX century. Simon Frith explains that there is a cultural continuum in which relatively few cultural attributes are exclusively national and relatively few exclusively European. Most occupy a middle ground, the result of other influences entirely, such as American inventions born without apparent cultural influences. In contrast to this opinion, Theodor Adorno speaks about such phenomenon as â€Å"standardization† of popular music which his closely connected with mass â€Å"production† of music. Both authors agree that this popular music can never aspire to be art, but its distinctiveness is accepted and respected. With industrialization and urbanization this situation changes, community and morality break down, and individuals become isolated, alienated and anomic, caught up in increasingly financial and contractual social relationships. Theodor Adorno and Simon Frith explain that cultural decay is caused by the fact that music lacks its cultural meaning and becomes a source of profit and financial gains for hundreds of musicians. â€Å"The fact that music, like other contemporary art forms †¦ that individual creativity is a uniquely public good, has underpinned the economic organization of musical production since the end of the eighteenth century† (Frith 1999). Listeners are absorbed into an increasingly anonymous mass, manipulated by their only source of a surrogate community and morality, the mass media. The authors have different views on the forces and impact of mass culture on popular music. Theodor Adorno states that modern society is influenced by such phenomenon as pseudo-individualization which â€Å"means endowing cultural mass production with the halo of free choice or open market on the basis of standardization itself† (Adorno 2000). This audience is understood to be a mass of passive consumers, susceptible to the manipulative persuasions of the mass media, acquiescent with the appeals to buy mass-produced commodities such as mass culture, supine before the false pleasures of mass consumption, and open to the commercial exploitation which motivates mass culture. The emergence of mass society and mass culture means it lacks the intellectual and moral resources to do otherwise. In contrast, Frith underlines that listeners are associated with a specific idea of the audience for mass culture influenced by advertising and promotion. He pays a special attention to the impact of European and American popular music on national one which ruins uniqueness of national music and ‘turns’ a listener into a product of mass culture in spite of his/her will. Also, he explains that â€Å"The issue here is that the music that reaches us as somehow â€Å"ours† is in fact the result of specific musicians’ skills, ideas and energies, made available through a complex industrial process† (Frith). In contras to Firth, Adorno underlines that art lies beyond its aspirations, and it has already lost its uniqueness. The nature of audience therefore means that culture can be profitably mass produced. I agree with Adorno and his concept of pseudo-individualization and standardization. The standardized, formulaic and repetitive pieces of music are the result of the manufacture of cultural commodities by means of routine, specialized, types of production. Art cannot be produced in this way. The alleged aesthetic complexity, creativity, experiments and intellectual challenges of art cannot be achieved by the techniques or conditions which produce mass culture for mass audience. Instead, music depends upon the inspired genius of the individual artist working outside the constraints of the commercial market, and without the tried and tested formulas and standard techniques of mass culture. The example of blues (‘Back Door’ Man by Willie Dixon) shows that this genre is based on standardized formulas repeated and imitated by a number of musicians. This music is full of quick passages, percussive sound and unexpected calms. During 1950s, blues was characterized by a new sound: the sound of the electric guitar. Along with the honking saxophone, piano, bass, and drums, the guitar became a leading voice in every ensemble. The main elements of standardization are: slide guitar playing, songs written in traditional blues form, soulful and direct vocal performances. Listeners of this piece of music are proposed a certain tunes and sound effects they like or dislike. There is thus no point in making demands upon or challenging this audience in the way that art might do, or drawing it into genuine and authentic forms of communal participation as popular music might do, since their conditions can no longer be sustained. Instead, the mass audience is there to have its emotions and sensibilities manipulated, to have its needs and desires distorted and thwarted, to have its hopes and aspirations exploited for the sake of consumption, by the meretricious sentiments, the surrogate fantasies, the false dreams of popular music. Similar to other blues artists the composer dipped into traditional lyrics to fill out the song. Standardization is evident because the song is based on folk songs motives and the subject of romance which was the most popular in traditional blues. In sum, popular music is based on standardized approaches aimed to deliver mass product to consumers. Both authors show that mass music is a standardized, formulaic, repetitive and superficial one which celebrates trivial, sentimental, immediate and false pleasures. References Adorno, T. On Popular Music. ;http://www.icce.rug.nl/~soundscapes/DATABASES/SWA/On_popular_music_1.shtml; Frith, S. Popular music policy and the articulation of regional identities http://www.icce.rug.nl/~soundscapes/DATABASES/MIE/Part2_chapter04.shtml Dixon, W. Back Door Man. (song) How to cite Music and Identity, Essay examples

Deconstruction of an Advertisement free essay sample

Each day we are inundated with thousands of advertisements which contribute to shaping and defining our world views. As a capitalist society ads are crucial to attract the attention of the consumer. They are everywhere, whether it be a billboard, a commercial or a radio announcement, advertising reaches out and touches almost everyone living in our modern world. The effectiveness of an advertisement campaign has a huge influence on the purchaser. Ads are carefully constructed to appeal to the consumer in order to sell a product and to make a profit. An effective ad appeals to the emotion of the consumer as â€Å"80% of decisions are influenced by dormant emotions in the subconscious. †( ) through the ingenious construction of ad campaigns a consumers purchases are greatly influenced. The CK one ad campaign for the Calvin Klein brand is an excellent of the example of the thought and assembly needed in order to create an effective advertisement. Through the deconstruction of the CK one ad found in the April 2011 issue of Elle Canada it will be shown why the ad was created, how it’s used to grab the attention of its target audiences, and the use of hidden messages and social issues that are being expressed. The target audience of the CK One ad is clearly directed towards women as it appears in a magazine called Elle! Elle Canada has a 90% female readership ( ) whose ages generally range from a younger segment to a middle segment (18 to 34 and 35 to 54). Elle Canada has a large age demographic due to the fact that their articles encompass a broad audience and the magazine contains ads that focus on the younger market as well as advertisements focusing on middle aged women. Although Elle Canada has a large readership age range, the CK One ad seems to be targeting more directly the 18-24 and 24-35 age range. The advertisement incorporates a focus on social media and a ‘rebellious’ look which is often directed towards the younger market. Young people who are still questioning authority and who are still defining themselves will see the dark eye makeup and lassiez-fair ‘detached’ attitude of the model and feel attracted to the ad. Furthermore the ads target audience is aimed towards 18-34 year olds because it uses ‘technology’ to capture the audiences attention. The model is ‘trapped’ in the CK One box and in order to get in the box, the bottom left hand corner of the ad tells you that you can â€Å"Download the App at CKONE. COM†. The ad is definitely towards the 18-34 age group because ‘getting in the CK box’ with a rebellious young woman is ridiculous notion unless you’re a young person with very little responsibility. Finally, although the spending power of the older age groups is greater (Diversity: Targeting the Ever-Changing Marketplace, p35) it is trendy to market to and advertisers remain youth obsessed. The targeted income level for this advertisement seems to be for those from the middle-middle, or upper-middle class. Calvin Klein is an iconic American brand that is moderately expensive and is featured in respected magazines. The median income of and Elle Canada reader is around $70 000 ( ) therefore is it logical to assume that Calvin Kline is directing its ads at those who are willing to spend a little more. This advertisement would also be directed towards the Emulator-Achiever or Emulator groups. Emulators are young and impressionable people who will buy products to help them fit in (Duncan, p75). Emulators would be attracted to this ad because it offers the chance to fit in and join the CK One box; all you have to do is download the app! On another note, this ad would also be directed towards Emulator-Achievers because this group feels more comfortable with uptown brands such as Tiffany, Gucci or Stella Mcarthy and Calvin Klein is a very well known and respected American Brand. This brand offers prestige and it fits in with typical ideas of American wealth. Finally it appears that this advertisement is slightly more targeted for Caucasian’s. The model is Caucasian and there isn’t a single background model or object indicating the inclusion of any other racial groups. Although minorities represent a huge market and are predicted to exceed 1. 5 trillion in buying power, ( Diversity: targeting the ever changing market) Calvin Klein still uses mainly Caucasian models. Despite the fact that the ad features a white woman it could still be directed to a variety of racial groups because the model doesn’t necessarily represent a stereotypical white american girl; almost anyone can be a rebellious youth regardless of your ethnicity. Although her beauty and figure represent the social ideal her ebellious look is not necessarily the ‘norm’ and therefore enables more people to relate to it. Determining the target audience enables us to better interpret and understand the construction of an advertisement. Based on a target market, advertisers use eight main elements to create an ad that speaks to the heart. Ads that create emotional appeal are based on these eight elements; models, setting, copy, sound, color, point of view and details (Dun can, p77). In terms of the CK One ad, the model that was chosen was a young white attractive looking female. The model is in black lingerie and she is in a sexual pose. There is a hyper-sexualization of the model as her cleavage is very prominent and being pushed up against her bra. The models hair and makeup are messy with a ‘bed head’ look which suggest rebelliousness and late night partying which is considered both fun and exciting. Finally the facial expression of the model suggests a sexual and confident attitude. More over the model is very slim and her skin is flawless, her face is clear and her hair is blonde. The ‘perfection’ of the models skin and face reflect the ideals of society. Despite the models dark makeup and ‘bed head’ look she is our societies ideal with her blonde hair and beautiful figure. These ideals that the ad is promoting are completely unrealistic for the average female and it creates body image issues and warps both female and males idea about what an average person should look like. Furthermore through the continual use of impossibly beautiful models our society becomes body obsessed and through this many women and men experience body image issues. The CK One ad has been specifically and ingeniously positioned to promote the preferred reading. Most notable is the is the models physical position within the ad; her body, more specifically her cleavage, is framed between her hands which are pressed against the screen. The positioning of the models hands also frames the word, fuck, which has been discreetly positioned within the ad. The F is seen by the table which is cut off by the models buttocks, the U is seen in the models cleavage and the CK is to the right of the model, at chest level. Furthermore, through the technical code of camera angles the model is close-up with a slight low angle. These technical codes suggest power and intimacy with the model. The Ck One ad could be promoting their products by relating the suggested feelings of power and sexuality with the purchase of the product. The oppositional reading who be through a critical point of view that it is impossible to obtain any type of lasting feeling with a purchase of a material item. As for the captions, they are the only thing that has any coloring which draws attention to them. The most noticeable caption in big bold lettering that says CK One _Jeans_Underwear_Fragrance_ which is right next to the models cleavage. This caption is necessary to inform the reader what is being advertised because the model is only wearing plain black underwear it would be likely to assume that it was the only product. On the bottom left-hand corner of the Ad is says â€Å"Get in the CKONE box Download the app at CKONE. com† this caption really allows us to tie in the key concepts of the ad. The Calvin Klein ad also employs a font that ads to the incorporation of digital media. Lastly the fifth line of writing on the bottom left-hand corner says â€Å"Scan Ad to Reveal More† which could be referring to the hidden message (the word fuck) within the ad. Through the captions is it’s very clear that this Calvin Klein ad is trying to incorporate digital media and sex with the purchase of there products. In terms of the coloring of the advertisement, it is very unique because it supposed to represent screen to a computer or gaming device. The coloring is mostly black and white apart from the bright green which is used to draw attention to the captions. The color green is generally a calming color which represents wealth and well-being however it can also be used to symbolize envy or jealousy. The use of green indicates that Calvin Klein is a desired brand. Furthermore the green coloring is also placed just above the models forehead, this use of specific placement of the color could indicate 1st level cropping in which a models forehead is removed. By covering the top part of the models head with a different color advertisers objectify the model and remove any signs of her intelligence. On another note, the lighting that is used is artificial however it ties in with the setting. The setting is white relatively bare room, which is the ‘Ck One box’. The only furnishings are a stool, a table, two wooden boxes and game console. There is also a door with a visible knob; this indicates that the model is trapped in the ‘box’, however it is an exclusive place that you can get into- if you purchase the product and download the app. However this is where the oppositional reading come in; through the download of an ‘app‘ you will not enter the Ck one box you will not become a gorgeous model. The Ck One ad is trying to promote digital media therefore the bare setting could be used to represent whats behind your screen when you download the app. The limited settings also enable us to focus more closely on the model and the attitude she is giving. Gender representation also plays a key role the preferred reading of this Ad. Although the model is selling lingerie there is an irrelevant sexualization of the model ( Duncan, p. 46) The bra and panties that are being advertised are relatively plain and not the focal point of the ad; instead the ad is marketing the models body. The models cleavage is pouring out of her bra which actually distracts the audience from the bra itself, instead readers are led to believe that this lingerie will help them have the ‘perfect’ body. Furthermore, as mentioned previously, the ad also includes dismemberment. The presence of the green color above the models forehead which suggests objectification. Also the models legs are cut off below the knee which causes the reader to mostly focus on the core body of the model. This greatly objectives the model and females as a whole in advertising. Furthermore, there is also a bit of clowning present because majority of people do not stand in such a contorted position as the stance of the model. Although the model isn’t necessarily in a foolish or silly position her stance certainly is unnecessarily contorted in order to appear more sexual. These gender representations lead to the final conclusion that women are sexual objects to be looked at and played with (Duncan p. 48) All the elements used to construct the ad lead us to the general meaning of the ad: Sex. The meaning is so clear that it is even explicitly written within the ad. The models ‘look’ establishes the preferred reading. The preferred interpretation is that through the purchase of the CK One clothing line you will gain confidence and become sexually appealing while being fun and rebellious. Advertisers use body obsession and female insecurities to help sell products because through the preferred reading consumers believe that will look like the model through the purchase of the product (Duncan p14-15). This leads to us the oppositional reading, it is completely impossible and unrealistic to think that through the purchase of a product you will automatically you will automatically become beautiful and sexualy appealing. The reality is that most photographs of models have been retouched and realistically even the models dont look as good in real life. Calvin Klein has always used a variety of controversial ads ranging from pictures of a half-naked Kate Moss to an ad featuring young children wearing only Calvin Klein underwear. Shock advertising is used in order to generate more press and more profits. The Ck One is not an exception with its use of the subliminal message featuring the word fuck it is a clear example of shock advertising. Ultimately the theme of the ad comes down to rebellious sex. The CK One ad uses a variety of different elements in order to sell its products. First it employs the use of stereotypical gender representations. Although the model is in a ‘powerful’ position as she is staring directly at the camera and looking slightly downwards, she still in an overly sexual stance with very little clothes on. The models brain has been covered with a different color giving off the impression that she is laking intelligence. The model is beautiful and has a ‘perfect’ body. The advertisers played upon female insecurities and there desire for perfection in order to attract customers and make a profit. Another aspect that the advertisers used to attract attention to the ad was the rebellious look and the incorporation of digital media. The ad gives false promises that through the purchase of Calvin Klein clothing you will be a sexy, young rebel who fits in to the CK One box. Consumers should alway be aware of the image a brand is trying to portray and the affect it has on its target audience. Advertisers are trying to sell a message and our consumer society should be aware of how the advertisements shape and impact our everyday lives.